Sas Charlton

My hospitality career started at 14, selling pies at Newcastle United football ground. I worked in pubs to fund my Economics degree, then spent 10 years working as an economist and business analyst before deciding spreadsheets weren’t nearly as much fun as people and pubs!

So, I bought my own hotel in the UK, which I ran for nearly 10 years, before following my brother to Western Australia in search of sunshine, adventure and a better lifestyle for my three energetic kids, now aged 6, 8 and 11.

I started my Australian hospitality career as a Duty Manager with ALH in 2024, progressed to Venue Manager across two pubs, then jumped ship to AVC, where I’m now Area Manager for the Venue Performance Team in WA.

I’m a bit of a chatterbox, love getting to know the pub’s locals and am hugely passionate about developing people, from front of house to the kitchen. There’s nothing better than watching someone grow in confidence and smash something they never thought they could do.

I also absolutely love fixing things that aren’t working, whether that’s a struggling venue, a disengaged team or a business that needs a bit of love. Which is why the Venue Performance Team, affectionately known as Black Ops, is pretty much my dream job!

I’m passionate about Her Hospo because I want more women to see just how far a career in hospitality can take them. You don’t have to follow a conventional career path, and it’s never too late to have a crack at something bigger!